Google Review Request Scripts

Email and SMS templates for review requests with negative response handling

Best Practices

SMS Templates

SMS — Standard Request SMS

"Hi [Name], thanks for choosing [Shop Name] for your [Vehicle] service! If we did a great job, would you mind leaving a quick Google review? It takes 30 seconds and helps other drivers find quality service: [Google Review Link] Thanks!"

SMS — After Positive Survey Response SMS

"Great to hear you had a 5-star experience, [Name]! Would you share that with other drivers on Google? Here's the link: [Google Review Link]. We really appreciate it!"

SMS — Follow-Up (if no response in 3 days) SMS

"Hi [Name], just a quick reminder — we'd love your feedback on Google if you have a moment: [Google Review Link]. No pressure at all, every review helps our shop grow!"

Email Templates

Email — Standard Request Email

Subject: How was your visit to [Shop Name]?

Hi [Name],

Thank you for trusting [Shop Name] with your [Year Make Model]. We hope you're satisfied with the [service performed] we completed on [date].

If you had a positive experience, we'd be grateful if you could share it on Google. Reviews help other drivers in [City] find reliable auto repair service, and they help us continue to improve.

→ [Leave a Google Review] (link to Google review page)

It takes less than a minute and means a lot to our team. Thank you for your business!

Best regards,
[Shop Name]

Email — Post-Digital Inspection Email

Subject: Your [Vehicle] inspection results + a quick favor

Hi [Name],

Thanks for coming in for your multi-point inspection on [date]. We've attached your digital inspection report with photos for your records.

If you found our inspection thorough and helpful, would you consider leaving a brief Google review? It helps other [City] drivers know what to expect:

→ [Leave a Google Review] (link)

Thank you for choosing [Shop Name]!

[Shop Name]

Negative Response Handling

SMS — Customer rated 1-3 stars in survey SMS

"Hi [Name], we saw your feedback and we're sorry we didn't meet your expectations. Your experience matters to us. Can we make it right? Call [phone] or reply here and we'll resolve it immediately."

Email — Service recovery for negative survey Email

Subject: We want to make this right, [Name]

Hi [Name],

We noticed you weren't fully satisfied with your recent visit. That's not the standard we hold ourselves to, and we'd like the opportunity to make it right.

Please call us at [phone] or reply to this email and ask for [Manager Name]. We'd like to offer [complimentary service / discount / refund] and ensure your next experience is excellent.

Sincerely,
[Manager Name], [Shop Name]

Responding to a Negative Google Review (public) Response

"Hi [Name], thank you for sharing your feedback. We're sorry your experience didn't meet expectations — that's not the standard we strive for. We'd like to make this right. Please contact us at [phone] or [email] and ask for [Manager Name] so we can resolve this directly. We take every piece of feedback seriously and use it to improve."