Loyalty Program Design Guide

Tiered rewards structure with cost modeling and enrollment tracking

Shop Name:
Avg ARO: $
Avg Visits/Customer/Year:
Active Customers:

Program Structure Options

Choose the model that fits your shop's customer base and margin structure:

Option A: Points-Based (Recommended)

TierPoints RequiredRewardEstimated Cost/RedemptionVisits to Redeem
Bronze
Silver
Gold
Platinum

Points earned: 1 point per $1 spent. Bonus: 2x points on declined work accepted.

Option B: Visit-Based (Simpler)

Visit #RewardCost
5th visit
10th visit
15th visit
20th visit

Cost Modeling

Annual Reward Cost Estimate:

Active Customers: [____] × Estimated Redemption Rate (15-25%): [____] × Avg Reward Cost: $[____] = $[______] / year

Revenue Impact:

Retention Lift (10-15%): [____] additional visits × ARO $[____] = $[______] additional revenue

Net ROI: Additional Revenue - Reward Cost = $[______]

Enrollment Tracking

MonthNew EnrollmentsTotal MembersRedemptionsReward CostRevenue from Members
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

Enrollment Methods

MethodChannelScript / CTATarget Enrollment Rate
At checkoutIn-person
Post-service SMSSMS
Website signupWeb
Email campaignEmail