Seasonal Marketing Calendar

Year-round promotion schedule for holidays, weather events, and slow seasons

Shop Name:

Year:

Region:

✓	Month	Seasonal Event / Theme	Promotion Idea	Channel	Target Date
☐	Jan	New Year - Fresh Start	"New Year, New Car" - Free 25-point inspection with any service	Email + SMS	Jan 2-15
☐	Feb	Valentine's Day - Love Your Car	"Show Your Car Some Love" - 10% off maintenance packages	SMS + Social	Feb 1-14
☐	Mar	Spring Break Prep	"Road Trip Ready" - Pre-trip inspection special + tire check	Email + SMS	Mar 1-20
☐	Apr	Earth Day / Spring Cleaning	"Spring Car Care" - AC check + cabin air filter special	Email + Social	Apr 15-30
☐	May	Memorial Day - Summer Prep	"Summer Ready" - Cooling system flush + AC service discount	SMS + Email	May 15-28
☐	Jun	Summer Travel Season	"Vacation Inspection" - Free pre-trip check with oil change	SMS + Email	Jun 1-20
☐	Jul	4th of July - Independence	"Independent Shop, Independent Spirit" - Brake special + free tire rotation	Email + Social	Jul 1-7
☐	Aug	Back to School	"Safe Ride to School" - Free safety inspection for student drivers	SMS + Email	Aug 15-31
☐	Sep	Labor Day - Work Hard	"Labor Day Special" - Transmission fluid change discount	Email + SMS	Sep 1-7
☐	Oct	Fall / Halloween - Don't Get Spooked	"Don't Get Spooked by Repair Bills" - Diagnostic special + brake check	SMS + Social	Oct 15-31
☐	Nov	Thanksgiving - Gratitude	"Thankful for Safe Travels" - Pre-winter inspection + battery test	Email + SMS	Nov 1-22
☐	Dec	Holidays / Year-End	"Gift of Safety" - Gift cards + year-end maintenance package discount	Email + SMS + Social	Dec 1-20

Weather Event Promotions (Fill In Based on Your Region)

✓	Weather Event	Timing	Promotion	Channel
☐	First Freeze / Frost	Oct-Nov	Antifreeze check + winter wiper blades special	SMS
☐	First Snowfall	Nov-Dec	"Snow Ready" - Tire check + battery test + emergency kit	SMS + Email
☐	Heat Wave	Jun-Aug	AC performance check + cooling system service	SMS
☐	Heavy Rain Season	Varies	Wiper replacement + tire tread check special	SMS + Email
☐	Pollen / Allergy Season	Mar-Apr	Cabin air filter replacement special	Email

Slow Season Strategies

Slow Period	Strategy	Details
Mid-Jan to Feb	Declined work recovery	Contact all customers with deferred work from Q4. Offer 10-15% discount to fill bays.
Mid-Jul to Aug	Fleet & commercial accounts	Target local businesses with fleet maintenance packages. Volume pricing.
Mid-Nov to mid-Dec	Gift card promotion	Promote gift cards as holiday gifts. Buy $100, get $110. Drives January visits.